The film
Culture in motion. The whole story in 40 seconds.
From what you feel to what you can measure. Play with sound, jump between the chapters, and explore the scenes below. The whole story of why culture can finally be measured.
Films
About this filmUpdated 2026-06-19
Goal: Top-of-funnel brand awareness
Tactic: Tension→recognition arc; real people, one stat, soft CTA
Brand film (2026-06-19 build).
Chapters
Scenes
Shorts
Vertical cuts for social — each backed by a named source.
About this film
Goal: Stop the scroll on turnover cost
Tactic: Loss-frame: ½–2x salary per departing employee (Gallup)
Updated 2026-06-21
About this film
Goal: Flip blame from pay to culture
Tactic: 10.4x more likely to quit a toxic culture than over pay (MIT Sloan)
Updated 2026-06-21
About this film
Goal: Culture as a performance lever
Tactic: DORA symmetry: +30% burnout vs +30% performance
Updated 2026-06-21
About this film
Goal: Give the manager agency
Tactic: 70% of engagement variance is the manager (Gallup)
Updated 2026-06-21
About this film
Goal: Culture isn't soft
Tactic: 3x shareholder return, healthiest vs least-healthy firms (McKinsey)
Updated 2026-06-21
About this film
Goal: Put it on the leader, directly
Tactic: Blunt: ‘It’s you’ + the 70% leadership stat (Gallup)
Updated 2026-06-21
About this film
Goal: Call out the values poster
Tactic: ‘A pretty lie’ + 10.4x culture vs pay (MIT Sloan)
Updated 2026-06-21
About this film
Goal: Gut-feel vs measurement
Tactic: ‘You’d never run finance on gut feel’ + 3x (McKinsey)
Updated 2026-06-21
About this film
Goal: Stop the scroll on turnover cost
Tactic: Loss-frame: ½–2x salary per departing employee (Gallup)
Updated 2026-06-21
About this film
Goal: Flip blame from pay to culture
Tactic: 10.4x more likely to quit a toxic culture than over pay (MIT Sloan)
Updated 2026-06-21
About this film
Goal: Culture as a performance lever
Tactic: DORA symmetry: +30% burnout vs +30% performance
Updated 2026-06-21
About this film
Goal: Give the manager agency
Tactic: 70% of engagement variance is the manager (Gallup)
Updated 2026-06-21
About this film
Goal: Culture isn't soft
Tactic: 3x shareholder return, healthiest vs least-healthy firms (McKinsey)
Updated 2026-06-21
Organisations working with culture as data
The mini assessment
Try the assessment now
Ten questions. Two minutes. Then you'll get insight into some of what drives you as a leader, based on your mindsets and values.
Question 1 / 10
Choose what matters most to you right now
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That was only the mini report.
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That gap is where the culture work begins.